LO2: Task 3 –Audience

Audience profile

Introduction

Hi my name is Jai  I am making this script to Identify my target audience for the maze runner I am going to talk to you about what type of people who watch my film and why they like it I will look into demographics and what groups of audience would like my film. As John Hartley and Ien Ang says that they made an imaginary entities before creating the media product. This means that they have a brief idea on who the audience will be before the film is made so then they know who to target the film at. My age for my film is 12A but I think that it would appeal to 17 to 20 year olds because the books are out and they would understand the storyline.  The type of people who would be interested in this film are people with sporty life and love action. My median age for the maze runner is 17 as people younger will watch this film too but 17 year olds love going to see it with all their friends.

My Imaginary entity

This is Liam he loves to be fashionable but really he is a big softy. His life consist of gaming and a cheeky Nandos with the lads but is favourite hobbies is to illegally watch films from the internet and watch action films. He read all three books off Maze Runner and is a massive fan boy of the characters. He literally has fantasy dreams about Kaya Scodelario and how she runs through the field away from the griever and he’s the protagonist to save her. He loves his music and he is as obsessed as a women with his shoes. He loves X Factor even though it is out dated and owns a mainstream iPhone and when his friends are doing work he is usually messing around in the theme park.

Scenes from my film which represent gender

At the very start of the film when Tomas first enters the glade it denotes just male teenagers in the glade at the moment. This is a part shows that the film will be mainly made around males and action this is stereotypical because mainly male do action. Tomas is the role model for the audience. My second clip is a clip with action in it as many males like the action films as they are thrilling to watch and wish they can do those stunts. This clip is Tomas running away from a Glader through the forest to get away from him because the Glader has been stung by the griever and is trying to kill Tomas this is the disequilibrium in the film. Most of the actors are teenagers so it could appeal to the audience and create ideal self but a male audience like a problem in the film. I have chosen this clip because it shows the males do like some drama in there film as in this clip Tomas and Gally are fighting against the fire and showing their dominance with in this clip he then remembers his name this and solves the enigma. The dominance can relate to males because they like to be the dominant one.

Another clip I found Tomas finds himself jumping in mid-air to get to the other side away from the griever and then goes through a gap and the griever follows him and dies by the maze closing in. The male audience likes this because it is thrilling but they also like it because it shows guts by Tomas to jump off the high fall.The male audience like that there is girl in this and really good looking girl this creates male gaze as they watch the film but there main point of interest is at the girl as she is good looking and a dream girl for many men.
Scenes from my film which represent median Age 17

One clip that represents my age is the first scene when he is stuck in the lift this is scary atmosphere this is too scary for a young audience as it is dark and unknown. This clip is appropriate for the median age as the age will not be scared at the start and will understand the storyline the age of the actors can appeal for the audience as they are the same age.

Another clip is shown when they defeat the griever this scenes just shows the median age that the teenagers can overcome a challenge.. https://youtu.be/XDuaFe4v-eY

Another clip is when Tomas first meets the girl and it creates male gaze she really pretty the median age will understand the storyline but younger audience wouldn’t they would be more concentrated on looking at the girl however the teenagers will act like the girl is a role model for them or an ideal partner.

As Tomas gets stuck in the maze there is a bit when the maze becomes really scary and the griever is chasing Tomas this is when the griever dies this shows that the teenagers can look after them self’s and defeats stereotype. In the background they use CGI and my age audience have been brought up to be digital natives.

https://www.youtube.com/watch?v=50oJ20Ffwoo

The death of Chuck I really sad but I think that a younger audience would not understand the meaning of his death and the importance of his survival because they wanted him to survive and get to his parents. He sacrificed his life for Tomas which may be understood by an older target audience.

https://www.youtube.com/watch?v=A1sTPi8FEbc

User and Gratification

Denis McQuail, 1972 created a theory that people would watch media product to serve a purpose and to help them in their day to day life’s he said that there is four reasons why people go and see the films. One of the is escapism this is when the person who goes and sees the film will want to forget about all the problem  in their lives and just enjoy a good film it will help them go in to a different world. In my film this is shown because the audience can immerse themselves into the film and have the feeling that they are I the film. This is shown in the maze runner as it helps the audience because it is a different location and a fictional world. Another example I have is building a personal identity this is shown as the audience will classify them self’s into a category. The film shows the audience what the teenager’s life is like when they are growing up. The actors share the same interest as the audience because the audience will have the same fashion and hobbies.

Lifestyles

Urban ventures

Settled suburban

Nest builders

NRS this organisation conducts audience research and ask survey to people to find out the information needed for magazines and reviews.

The lifestyle that would watch my film are urban ventures these people are teenagers and they like my film because it has lots of action in it this shows building personal identity this shows the teenagers what type of category you class yourself in. They should be in the action category. These people will like to do sports but mainly free running as it dos show a lot of it in the film. Another thing that the teenagers would like in this film is that there are male actors which the female teenagers would like as an ideal partner. Also the male audience would think that the actors are role model as they are mainly male. The teenagers might watch this to have a talking point. In my film there is many teenagers this would appeal to them because they are the same age and will live their lifestyle they will go through the same moods. Some teenagers would like to find information about the actors this is called surveillance because they are their role model and a star persona. The stars in my movie that act are Dylan 0’Brien, Will Poulter and Thomas Brodie-Sangster.In my film there isn’t explicit language so it would appeal to settled suburban this is ok for kids to watch because they like the action but the family would have to watch it with them this will help the settled suburban’s have escapism because they can get away from all their problems.Nest builder wouldn’t mind watching this as it is something to watch for entertainment they would watch this because it has action in it. It is escapism for them so then they can relax and get away from all the problems of starting a new home.

Spending power

I have looked into my film and I would like to say that the people who would watch my film are

Upper middle class

Middle class

Lower middle class

A B C1

I have chosen upper middle class as they have money to spend so they can go and see the film anytime. They would do this as they have disposable income so they could buy any type of merchandise they wanted to. For the soundtrack they could buy the physical copy but a lower middle maybe will get a digital copy by streaming.

I have also chosen middle class because they might just have read the books so it could mean that they would like to watch the film the middle class people have the money available to do this. As they have only a bit of disposable money.

Lower middle class will have the money to watch this film these people settled and happy have a family which will mean that kids will watch the film but still be able to find time for escapism.

Upper middle class have the time to watch the film. This means that they could watch the film at any time they want. These people have the ability to buy all books and the films and watch it on TV with film channels. They might live in the city for their job but own a company and have the money to go probably see the first showing.

Middle class probably own a movie subscriptions they would also live in a nice house in the country side and be able to travels to the cinema easily by car because they have the money to spend on these luxury items. These people could afford the game for this film as they have the disposable income to be able to do this.

Thank you for watching my video have a nice day.

OCR Cambridge Technical Level 3 Media    Unit 1: Analysing media products and audiences  

Student Name: Jai Van Der Kraan   Class:   Minimum Target Grade for this LO: M         Personal target grade for this LO: D

Provisional grade for LO2 Task 3: M

Assignment: Production of a series of vlogs analysing a film produced by Warp Films or 20^th Century Fox

LO2 Task 3:  Understand the relationship between products and their target audiences.

Task interim Key Tracking Assessments	Work to complete	P	M	D	Feedback and Upgrades Required
LO2, Task 3	a)     Gender b)     Age c)     Lifestyle d)     Spending power		✓ ✓ ✓ ✓		P ·         Use of theory backed up with specific example from your film and how they appeal to your audience.
					I To word towards a distinction. ·         Proof read your work as some sections are hard to read. Do not use bullet points, write in continuous prose. ·         Include the social grade letters in spending power. ·         Mention for your examples how they influence the audience that you mentioned in your audience profile/ or the parents of the target audience. ·         Include an outro for the script.
					N ·         Come and see me for a 1-2-1 about this essay in lesson. ·         Make the above improvements to secure the distinction grade for this work.
Literacy/ Numeracy/Oracy Assessment on your Unit blog.	·         P  - Use of theory and key terms
	·         I    -Capital letters for nouns: Nando’s, Maze Runner, X Factor ·         Homophones: their ·         Avoid using colloquial ( chatty language in places)
	·         N    - see the above comments

Self-assessment – what do I need to change to pass this task or work on for the next task? (in red)

-       I have proof read my work

-       I have included the social grade in my spending power

-       How they influence the audience

-       I have included an outro for the script.

I have changed all that needs to be done so then the writing will be a higher grade. The improvements didn't take that long to do so it should be fine. The outro to the script is brief but does the job.