Hi my name is Jai and in this script I will talk to you about legal and ethical effects that my film does to the audience. I will talk about regulatory bodies such like BBFC and ASA.
1. The product impact of how people are represent
As Theodore Adorno said that there is different types of people who watch this film. These people are called passive, these people believe in the media and copy the media actions which could end up as a negative effect this is called hypodermic syringe another problem with this is that a passive audience could spread the same actions to other for example like violence and explicit language. In my film there is a bit of violence when Gabby and Thomas is fighting this might be copied by a passive audience as they could do negative things. David Gauntlet talks about active audience these people question what they see and do not copy the media product as they see it as a form of entertainment. A positive impact on this is that the active audience will learn from the film another positive is that women will see Kendra as a role model this will help them be more confident in public as she is a strong character.
2. Relevant issues of representation
All representations are mediated this is the theory from Stuart Hall this means that the people in the film are always going to be represented this creates stereotypes and countertypes on purpose. Tessa Perkins 1979 had the theory that not all stereotypes are false as when the girl first enters the glade in my film she is the weakest gladder but as the film goes on she is a countertype because she is starting to take control and women do not take control of men because men like to be the dominant one this is stereotypical. As Kendra first enters the Glade the representation of her shows the Mulvey theory was correct as she is seen as a sex object and creates a trigger for male gaze. In my film there is many men this represents the men as the dominant gender. Earp and Kartz have the theory that the males are the dominant ones in the film. Alvarodo has the theory that the ethnicity has a part in the way the actors are represented. In my film there are 4 black people these are pitied in the film as all the rest of the actors are white. These are pitied because they have different believes and have an accent this may cause the passive audience to react the same in real life and create a negative attitude.
Relevant legal or ethical issues
Legal
The copy right infringement is one law that you should never break it has serious consequences for example like fined or sued. This is when they use content without permission from the creator for example like a soundtrack which has been used in my film but 20th Century Fox have paid for the soundtracks for the trailer. They had to buy the rights to use John Paesano music. Another thing that would be copyrighted for this film will be the right to use a certain brand as the brand is on some of their old clothes. These brands and people will be shown in the credits for example like Nike and Whistles.
Another massive problem with in the film business is that people download illegally and abuse the fact you can get films for free. This will make the company lose profit as they are not getting the right amount of money for the product.
Ethical
In my film there isn’t many scenes where there is offensive
material. One scene is represents the male actors showing their dominance whilst
fighting this will create the passive audience to fight for their status this
might be a trigger for bullying. Another is when Alby swears in the film this
is offensive material as it could affect people with religious beliefs or do not like
that language as they are not the right age because it is unsuitable for them to use or have been brought up
differently. This would mean that BBFC will pick on and certify the film higher as
there is more offensive material. There isn’t much sensationalism as there
isn’t really gory moments or sexual content.
Role of relevant
regulatory
The BBFC are the British board of Film Classification. This
organisation will rate the film for the amount of offensive material it as in
it however the BBFC will look into the type of people who would watch this they
would use this information to understand what the age would be for the film.
The age for the Maze Runner is 12A this means that 12 year olds and
older can watch it, under 12 need to be with an adult. This is the same rating
in America. My age rating did not change at all when the production of this
film. The reason why they picked this age is that it does have some bad language
however it is mild language and the thrilling part of this film is not that
scary but does have many jumpy parts in regards to evidence. The film does not include sexual content
but does have some violence as it is an action film. Therefore due to the BBFC this film can be distributed to a mass audience.
The ASA are advertising standards authority this company has
the power to lay down the rules for the company’s adverts. The social media
product is suitable for the audience for example they would look into things
that would conflict children and different ages. The types of things they would
look out for are alcohol, gambling,
motoring, health and financial products. The CAP code applies to viral
advertisements so as my film is very big and well known the ASA does look into
the trailer if it is suitable for the younger audience and will have a look on
the merchandise if it could have an impact on any of the audience. Looking at
the posters for the Maze Runner it does look like that none of the posters have
an impact on the audience however the characters are mainly male which will
effect some people as they would think that it would be sexiest. As the film
appeals to a mass audience they have to follow the code for their promotions so
then they know when it is right for them to promote and advertise their
content. As the cap code is against misleading information the film I picked has got a poster which shows the audience action, in the film there is a lot of action however the poster does show Gally running and in the film he doesn't actually.
Thank you for
watching this video and have a nice day.
Merit
Merit
